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entertainment, again and again! Interview with Sebastian

NooJ allows children to play with other kids on the Internet. NooJ The website is a virtual world that allows them to chat, dance and play safely, from the age 7. Launched March 24, NooJ has 12 territories, including some freely available, and offers quests to pursue adventure and discover the mysteries of a world whose survival depends on cooperation between players.

Galactik Club is a massive online multiplayer game (MMORPG) evolutionary, based on the cartoon Galactik Football broadcast on France 3, Gulli and Disney. The trial version of lready available, allowing players to choose from four of the twelve teams from the cartoon Galactik Football create a football player to participate in many tournaments on different planets. Parents can monitor and regulate online gambling time of their child and manage their friends list. They may also subscribe or purchase premium content. A virtual world community on the subject of football, track ...

Word World is a 3D animated series that arrives in France for the greatest children happy! The characters and scenery are made of letters. Together, they form the English word they represent. The Word'amis each other and learn to solve problems through the power of mots.Destinée for children 2 to 6 years, Word World The World of Words will be released soon on France 5.

Turner launched early April a new channel for 6 / 12 years called Boing available in the bouquet of Orange Youth TV and in the provision of ISP Free. This channel, already released in Italy and Spain, moved the comedy and action.

According to a study by the Institute Junior City, 39% of children aged one to six years regularly play video games on the console. The V. Smile by Vtech and Nintendo DS consoles are most used by this age. Side games, a favorite of boys running around sports and cars while girls love strategy games. All who love Mario ahead even Winnie the Pooh and Dora the Explorer!

Publishing since April Braques offers a new collection consists of Books-Books-CDs and DVDs. Victorian Music, a leading music production and Tralalere young audience, content creator plurimedia Children have partnered to offer a new concept for children from 3 years.

magazine Telefoot TF1, will offer a version aimed at children and adolescents. My Téléfoot take the form of a weekly magazine of 12 minutes available every Wednesday at the site of TF1. The topics revolve around the football stars, but also music and video games. Sponsored by Coca-Cola and Babybel.fr, My attempt to seduce Téléfoot 20% of 10-18 year olds.

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Moricard, Sales and Marketing editions Tonkam

Me: "Can you describe your responsibilities in Publishing Tonkam?"

SM: "I wear two hats. one hand, I assure the interface with the broadcaster. As such, I propose business objectives and budgets necessary to achieve them. J ' sales analysis, set priority levels and offer my recommendations ... I manage schedules and budgets ... other hand, I lead the marketing research department. As such, I define appropriate marketing strategies and coordinating the implementation and monitoring of actions. "

Me:" Can you briefly describe the activity of Tonkam Editions: main titles, turnover, market share? "

SM: " Tonkam history is an editor who has strongly consolidated its market presence in the last 5 years. The catalog has over 1000 references today with historical series as X , Among them, Amer Beton , authors favorites like Osamu Tezuka, CLAMP, Masakazu Katsura, Kaori Yuki, Takeshi Obata, Rumiko Takahashi, Takehiko Inoue . Tonkam represents almost 6% market share 2009 with about 6.6 million CA "

Me:" How is the market for manga? The purchasing power crisis has had an impact on this industry? "

SM:" In 2009, the economy was not favorable. I refer specifically to the law of modernization of the economy that has disrupted the activity of booksellers. In terms of the crisis, although in comparison with other sectors, the effects were a bit slow to be felt, they eventually catch up with our market. The manga market is mature phase (phase before the decline). It may be noted that GFK listing a very slight decline in 2009 volume. (-0.5%) "

Me:" What are your strengths about inflation and output impressive number of publishers? A huge range? Constant innovation? "

SM:" Yes is important to regularly challenge for whether one is in tune with the market. This thinking has always editorial and marketing implications. We are trying to force proposal to stimulate the market with a renewed offer that fits with the changing tastes of readers. For example, 2010 will be our year Collection Young manga. It is a collection of tracks halfway between the current Seinen and Shonen dedicated to a readership of young adults. The publisher announced KAZE manga Shonen up his collection (which is a collection with similar ambitions editorial) a few days before our announcement, and the magazine devoted an issue to Animeland this new trend ... I think we're moving in the direction of history. "

Me: " readership has it changed? Have you managed to win the heart of women and younger? How do you explain this phenomenon? "

S. M: "Girls have always been an important part of manga readership. As the heart of target, it is relatively stable. It remains a pyramid that feeds the bottom. The new players are young. They're coming through in series like Naruto or One Piece . Many are casual readers who follow one or two series. The other, less numerous are passionate about manga, and will follow a dozen rounds at the same time . But this phase lasts only a few years back and the post-bac is often the age they left behind ... The rationale for a collection like Young and take follow-up by an offer which is aimed at readers who wins the series (teens). "

Me:" The series the coast, you check in editions Tonkam? "

SM:" 99% of the manga series are published. But it remains a paradox. Today, given the saturation of the offer, a short series is more engaging to begin a series that already has 40 volumes ... And yet, a long series is often documentation of successful series in Japan, therefore, with some potential in France ... "

Me:" Do you you further develop Internet? After Facebook, the establishment of a forum, the creation of mini sites on strong titles, what online communication strategy for tomorrow? "

SM:" The implementation of our network Communication is a basic, not an end. Web marketing strategy for tomorrow is to give value to these media is more a marathon than a hundred meters. In the field of manga, the offer is very interesting! The displays have a very cheap CPM, social networks and news sites and relay treat a large amount of information. The real difficulty is to obtain the agreement of the Japanese publishers to work extensively with this offer. "

Me:" The current situation has fostered reconciliation between players of the manga? Can you cite some examples of partnerships or licensing actions that you put up recently? "

SM" When a series comes in manga, animated series or video games, it seems logical that the respective editors are working to pool their promotion. Partnerships are formed easily in France but do not always find an extension to Japan: it often happens that marketing projects do not emerge because not approved by the parent of each. "

Me:" What are the main difficulties facing the publishing industry of manga? Seduction booksellers, distributors? Return rates higher? Decreased number of prints? "

SM:" Yes a bit of it all! Many booksellers are overwhelmed by the offer, and manga is becoming a 'fresh'. Large quantities are taken in securities with favorable sales history, the exhibition on the table is often reserved for titles that have already applied for, and limited to ten days! The majority of outlets are seeking to optimize the profitability ratio per meter. References to low turnover are returned. People do not control what they see not. It became difficult to install the new series while maintaining the level of the series background. "

Me:" What do you the future of the manga market? "

SM: " I think we live the golden age now. The coming years should see a market contraction. The digital service will provide its share of novelties. The French establishment has treated this editorial influence and is likely to propose new things. "

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new to discover-ray media and publishing youths

Gallimard Jeunesse offers since January "My first discovery," works to support after-school kindergarten for parents and children to accompany the program and train throughout the school year. These books complement edutainment games on the Internet by "Colour, accounts, notes" available at: www.decouverte-gallimard Youth.

Stellina is a new collection of Bayard Jeunesse for children from 7 years that was launched last January and which portrays the heroine of the animated series aired on Canal + Family since April 2009 and soon on France 5. Stellina is an orphan of 10 who live in the middle of clowns and magicians Panagulis circus. His dream is to become an acrobat like his mother, who died in a tragic accident at the circus.

Bayard Jeunesse launched in another style, in January, "Request for Poems," a new anthology collection of themes to educate children in the world of poetry. In 25 poems, the child must try to answer the question posed in the title through the reading of texts from earlier centuries and contemporary texts, with different styles, written by authors from all backgrounds.

Glénat innovates by launching a collection of manga for children: Kids in which we find stories suitable for 6-10 years , preferably short series or one- s hot.

Actes Sud Junior offers since last month for children over 7 years, storybooks "T'é silent, who are you? "Dedicated to famous people or not.

And next release?

Yellow Media launched My Lovely Star, a new magazine aimed at teenage oriented people 10 to 15 years.

Panini meanwhile launched a magazine for boys ages 6 to 12 called "Xenox. Xenox is a star cluster in which four planets clash through skillful and courageous warriors. The content is composed of comics, articles, games, posters and child find each issue a figurine and a game card Again, in addition to the bimonthly magazine, a website: www.xenoxworld.com.

Cram Cram: is a bi-monthly title dedicated to the discovery of other peoples, other cultures, other ways of living, recently arrived on the market and aimed at 6-10 years. And the best part is that pages are ads!

For more vi Eilles, Full Fx and Mopi launched in February "Bella Nolita," a bimonthly magazine about vampires and timeliness. Indeed, how not to have been stunned by the enthusiasm generated at twilight among adolescents?! In the first n umber, we find 3 new chapters of Volume 3 of "Diary of a Vampire," the new hit series, a great comparison: who, Twilight or Diary of a Vampire, is the true prince of the night?, An interview of the two cross female stars of these series: Kristen Stewart and Nina Dobrev, news of people making the news of the vampires on the big screen or small, a comic novel, "Bloody Mary" Emma Vieceli, fashion advice, shopping to make the look of Taylor Momsen, the heroine of Gossip Girl and the blog of Bella, heroin and hostess of this new magazine, whose readers can follow the online development and the magazine. And as a bonus: a jewelry box Bella Nolita.

Panini launched in February Littlest Pet quarterly magazine for girls from ages 8 to 12, with each issue based on a theme (special pack, special cats, sea animals, dogs) with games varied puzzles, logic, word search, etc. observation. , A novel 5-page story, a comic novel of 6 pages, quizzes, articles g culture, crafts ...

also launched Maxi Panini Girl Horse in March. This new quarterly is aimed at girls 8 to 12 years passionate about the world of horses. Each issue is tea matic and find features on the world of horses supporting the theme of the magazine, the games and comics. It also offers more product very "girly" always connected with horses, posters and postcards with beautiful pictures of horses as well as episodes of the adventures of Laura, the famous heroine cavalier.

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Online games: everyone wants a piece of cake!

TF1 has acquired the investment fund Serendipity's 50% stake it did not already own in the Paris Society sports, society specializing in games and online paris. It launched in June 2009 a platform operating in the UK under the brand Eurosportbet.com. TF1 takes advantage of such redemption to take a clear position on online gaming to four months of the opening of this market in France.

Group Canal + and the Paris Opera British Ladbrokes plc has created a company that will offer players the French paris sports and horse racing and online poker. Ladbrokes brings to this company's experience in games and paris and related services as well as his technical expertise while Canal + provides its content, its brand and potential customers as well as his knowledge of the French market.

M6 and Manga Gaming, 1st group of French athletes and paris online games operator and BetClick and Everest, have announced a strategic partnership around the sponsorship of poker programming and sports content development Innovative worn by the figures of the antennas of M6 and integration services and poker paris online BetClick and Everest in the group's site M6.

The French Games, which aims 25% market share for 2010 is € 300 million on a total of € 1.5 billion, has announced a series of partnerships to achieve this goal. She has signed a two-year contract with the Ligue de Football Professionnel (LFP) on League 1, League 2 and the League Cup, renewed for three years his partnership with RTL and announced a commitment of three years alongside Orange and Yahoo. Through its network of 25,000 outlets and internet, DFJ expects to reach in 2010 more than € 1 billion of Paris, an increase of 40% compared to 2009. To promote its offer of paris online when the market opening will be effective, the group plans to spend advertising budget equivalent to 4 to 5% of its turnover.

Finally, the JDF created the EOD Team, consisting of 12 sports personalities: Bixente Lizarazu, Christophe Dugarry, Bernard Diomede and Basile Boli for football, for rugby Christophe Dominici, Richard Dacoury for basketball; Fabrice Santoro for tennis; Jackson Richardson for handball, plus journalists Christophe Pacaud and Lionel Rosso (who co-facilitate the program on RTL "We play the game"), Philippe Doucet (Canal +) And Karl Olive (former international referee) to be closer to his punters.

The French game offers on all its games and its online paris a device allowing the player to evaluate his own behavior vis-à-vis the game to detect any addiction. This free service called "Playscan. It covers games for pulling and scratching and present Fdjeux.com ParionsWeb.fr. The software "Playscan" analysis every week the number of games made, the amounts wagered, amounts reinvested and the sessions of play, it informs the player on its practice through a system of traffic lights (green light : Recreational activity, orange and red sustained practice: excessive practice). When the player gets a yellow light, moderators are recalled him to encourage him to set them according to its practice of play In fire red, beyond the proposed moderators, the JDF constantly send information commercial and asked him to contact the association supported the players in difficulty "SOS Players.

Investments pub operators of online gambling could reach € 750 million for the first 3 years of opening the French market for sports and horse paris poker. Mr. Casalta, general manager, said the amount of French players placed on sites authorized from 2 to 3,000,000,000 euros a year, a figure that could double by 2013.