Sunday, March 14, 2010

Play Cubefield Level 2

Online games: everyone wants a piece of cake!

TF1 has acquired the investment fund Serendipity's 50% stake it did not already own in the Paris Society sports, society specializing in games and online paris. It launched in June 2009 a platform operating in the UK under the brand Eurosportbet.com. TF1 takes advantage of such redemption to take a clear position on online gaming to four months of the opening of this market in France.

Group Canal + and the Paris Opera British Ladbrokes plc has created a company that will offer players the French paris sports and horse racing and online poker. Ladbrokes brings to this company's experience in games and paris and related services as well as his technical expertise while Canal + provides its content, its brand and potential customers as well as his knowledge of the French market.

M6 and Manga Gaming, 1st group of French athletes and paris online games operator and BetClick and Everest, have announced a strategic partnership around the sponsorship of poker programming and sports content development Innovative worn by the figures of the antennas of M6 and integration services and poker paris online BetClick and Everest in the group's site M6.

The French Games, which aims 25% market share for 2010 is € 300 million on a total of € 1.5 billion, has announced a series of partnerships to achieve this goal. She has signed a two-year contract with the Ligue de Football Professionnel (LFP) on League 1, League 2 and the League Cup, renewed for three years his partnership with RTL and announced a commitment of three years alongside Orange and Yahoo. Through its network of 25,000 outlets and internet, DFJ expects to reach in 2010 more than € 1 billion of Paris, an increase of 40% compared to 2009. To promote its offer of paris online when the market opening will be effective, the group plans to spend advertising budget equivalent to 4 to 5% of its turnover.

Finally, the JDF created the EOD Team, consisting of 12 sports personalities: Bixente Lizarazu, Christophe Dugarry, Bernard Diomede and Basile Boli for football, for rugby Christophe Dominici, Richard Dacoury for basketball; Fabrice Santoro for tennis; Jackson Richardson for handball, plus journalists Christophe Pacaud and Lionel Rosso (who co-facilitate the program on RTL "We play the game"), Philippe Doucet (Canal +) And Karl Olive (former international referee) to be closer to his punters.

The French game offers on all its games and its online paris a device allowing the player to evaluate his own behavior vis-à-vis the game to detect any addiction. This free service called "Playscan. It covers games for pulling and scratching and present Fdjeux.com ParionsWeb.fr. The software "Playscan" analysis every week the number of games made, the amounts wagered, amounts reinvested and the sessions of play, it informs the player on its practice through a system of traffic lights (green light : Recreational activity, orange and red sustained practice: excessive practice). When the player gets a yellow light, moderators are recalled him to encourage him to set them according to its practice of play In fire red, beyond the proposed moderators, the JDF constantly send information commercial and asked him to contact the association supported the players in difficulty "SOS Players.

Investments pub operators of online gambling could reach € 750 million for the first 3 years of opening the French market for sports and horse paris poker. Mr. Casalta, general manager, said the amount of French players placed on sites authorized from 2 to 3,000,000,000 euros a year, a figure that could double by 2013.

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