Me: "Can you tell me about the editions Awakening and Discovery, its history, its positioning and its objectives?"
Awakening and Discoveries "Our publishing house was founded in 2005. The initial position was to provide media quality edutainment for toddlers. That is why Editions Eveil Discoveries & first worked rhymes, lullabies and finger plays.
We have since expanded our focus and we develop ranges for 0-16 years.
We are driven by three main principles:
- Offering quality work tailored to young audiences
- Provide parents and childcare professionals tools and effective practices awakening
- Guarantee accessibility of our collections (both financially and technically) to the greatest number.
We work all cultural materials: books, CDs, books, CDs and DVDs, but the book-CD from our real expertise.
Our products are eclectic and guarantors of originality rather rare in children's books: they are written, sung, produced by renowned and often unexpected in an area such as ours. Big names of literature, music and food we already have confidence through adventure-notch editorial: Olivia Ruiz, Sanseverino, the Weepers Circus Absire Alain Michel Cazenave, Gudula, Annie Pietri, Patrick Bertron, ... to name a few. "
Me: " Why did you choose to offer a full multimedia (books, CDs, DVDs)? "
Awakening and Discovery : "The notion of accessibility is important to us.
We address very different audiences (parents, childcare professionals and teachers) whose expectations are inevitably varied. The complementarity of the vehicles offered help respond to different uses in the home or the more formal school, with one child or community ...
In addition, the combination of different media, like a book and a CD for example, allows a longer lifetime of the product at different stages of children's learning.
Beyond the traditional media that represents the book, the book-CD or DVD can understand the contents of a new way. And it is mainly pedagogical advice that accompany our products have won over parents in search of advice and tools that can help them participate in the development and enlightenment of their child. "
Me : "How do you differentiate yourself while the supply of products to promote body awareness and intellectual development is geared down?"
Awakening and Discovery : "We differ on two key points:
- Our educational expertise: All our products are made by professionals working with children and enjoy the security of the whole sphere of education: teachers, childminders , leaders of young children.
- The originality of our approach is to publish editorial writers and talented performers, recognized, but offset from the field of children's books "
Me: " Is not it scary for you to see the arrival of many indirect competitors on the web through sites for children (educational sites, music sites for children as Kinchou.com, etc..)? "
Awakening and Discoveries " The arrival of indirect competitors on the web through sites for kids do not scare us specifically because we believe truly benefit carriers 'physical', that the child can understand and directly contributing to its development.
However, we do not deny that at present their new technologies are part of the environment in which the child develops daily, and we have already initiated partnerships with websites such as Enfant.com, which broadcasts short videos illustrating our lively rhymes. "
Me: " Apart from the online distribution through your shop, did you also opted for a conventional physical distribution? "
Awakening and Discoveries " We do have a classical distribution in addition to our online store. We are distributed in Fnac, Fnac Eveil & Jeux, Virgin, France Loisirs, La Grande Recre, New Baby and in traditional stores and booksellers. "
Me: "What communication tools (buzz, advertising, banners, magazines ...) and loyalty (patronage) you bet?"
Awakening and Discoveries "Regarding our communications, we rely heavily on media relations, organizing contests and partnerships with radio stations and magazines, participation in fairs book as well as regional and national meetings, dedications of authors and artists with the public. "
Me: "Creating a blog and a facebook page you have they allowed recruit consumers and create buzz around your publishing house? "
Awakening and Discoveries " Our Facebook page is actually a good way to increase our brand awareness among the general public to communicate new projects in real time and to announce events, whether signings or concerts. It also helps to establish a relationship a little less formal and more friendly with our authors, illustrators and collaborators who can leave messages on our wall, comment on our photos ...
We will also soon visible on Twitter, which has become an indispensable medium for business today. "
Me: " I read your blog awake and had created a catalog Discoveries "green" to ride the wave of responsible drinking and education for sustainable development. Can you tell me more? "
Awakening and Discoveries " Some of our products are FSC certified and Imprim'Vert, meaning that they were printed in an environmentally friendly approach . The book-CD I played with the orchestra Tralala in part, and claves are sold with the book are made in the Jura, using wood from sustainably managed forests.
So we try, whenever possible, to maximize the value of this approach environmentally.
The most important is our level of awareness, through our products, younger generations to current environmental issues.
In this range of "green products", for example, we cover 2 CD "52 Songs green and blue" by Maurice Reverdy, who has three world resolutely songs or the new green CD collection Ushuaia Junior "All About Animals" offers toddlers a first novel approach animals, while respecting nature and the animal kingdom. "
Me: " What are the tracks development of your company and your future plans? "
Awakening and Discoveries " We will continue to develop our existing collections and work very well but also promote new "signature projects" with big names Music, Literature and Gastronomy.
We have also to publish the musical tale "Pinocchio always runs" in the form of a book-CD completely new. Many artists from different backgrounds and generations of French music participated in this project: Pierre Perret, Enzo Enzo, Sanseverino, Kent, Mathias Malzieu, Mustapha Kelai.
We have also just launched a new collection of books focusing on CD-great historical figures whose first "Napoleon told the child" was conducted by two leading experts in the Napoleonic era: Ronald Zins and Florent Vincent.
As part of the anniversary birth and death of General de Gaulle, the next volume will be spent. It will be released in September under the patronage of the Fondation de Gaulle.
We also work with Bénédicte Guettier, famed creator of the donkey Trotro. a collection of picture books sound groundbreaking, the first volume of "Shut your pie-box" was published in May 2010. "
Awakening and Discoveries "Our publishing house was founded in 2005. The initial position was to provide media quality edutainment for toddlers. That is why Editions Eveil Discoveries & first worked rhymes, lullabies and finger plays.
We have since expanded our focus and we develop ranges for 0-16 years.
We are driven by three main principles:
- Offering quality work tailored to young audiences
- Provide parents and childcare professionals tools and effective practices awakening
- Guarantee accessibility of our collections (both financially and technically) to the greatest number.
We work all cultural materials: books, CDs, books, CDs and DVDs, but the book-CD from our real expertise.
Our products are eclectic and guarantors of originality rather rare in children's books: they are written, sung, produced by renowned and often unexpected in an area such as ours. Big names of literature, music and food we already have confidence through adventure-notch editorial: Olivia Ruiz, Sanseverino, the Weepers Circus Absire Alain Michel Cazenave, Gudula, Annie Pietri, Patrick Bertron, ... to name a few. "
Me: " Why did you choose to offer a full multimedia (books, CDs, DVDs)? "
Awakening and Discovery : "The notion of accessibility is important to us.
We address very different audiences (parents, childcare professionals and teachers) whose expectations are inevitably varied. The complementarity of the vehicles offered help respond to different uses in the home or the more formal school, with one child or community ...
In addition, the combination of different media, like a book and a CD for example, allows a longer lifetime of the product at different stages of children's learning.
Beyond the traditional media that represents the book, the book-CD or DVD can understand the contents of a new way. And it is mainly pedagogical advice that accompany our products have won over parents in search of advice and tools that can help them participate in the development and enlightenment of their child. "
Me : "How do you differentiate yourself while the supply of products to promote body awareness and intellectual development is geared down?"
Awakening and Discovery : "We differ on two key points:
- Our educational expertise: All our products are made by professionals working with children and enjoy the security of the whole sphere of education: teachers, childminders , leaders of young children.
- The originality of our approach is to publish editorial writers and talented performers, recognized, but offset from the field of children's books "
Me: " Is not it scary for you to see the arrival of many indirect competitors on the web through sites for children (educational sites, music sites for children as Kinchou.com, etc..)? "
Awakening and Discoveries " The arrival of indirect competitors on the web through sites for kids do not scare us specifically because we believe truly benefit carriers 'physical', that the child can understand and directly contributing to its development.
However, we do not deny that at present their new technologies are part of the environment in which the child develops daily, and we have already initiated partnerships with websites such as Enfant.com, which broadcasts short videos illustrating our lively rhymes. "
Me: " Apart from the online distribution through your shop, did you also opted for a conventional physical distribution? "
Awakening and Discoveries " We do have a classical distribution in addition to our online store. We are distributed in Fnac, Fnac Eveil & Jeux, Virgin, France Loisirs, La Grande Recre, New Baby and in traditional stores and booksellers. "
Me: "What communication tools (buzz, advertising, banners, magazines ...) and loyalty (patronage) you bet?"
Awakening and Discoveries "Regarding our communications, we rely heavily on media relations, organizing contests and partnerships with radio stations and magazines, participation in fairs book as well as regional and national meetings, dedications of authors and artists with the public. "
Me: "Creating a blog and a facebook page you have they allowed recruit consumers and create buzz around your publishing house? "
Awakening and Discoveries " Our Facebook page is actually a good way to increase our brand awareness among the general public to communicate new projects in real time and to announce events, whether signings or concerts. It also helps to establish a relationship a little less formal and more friendly with our authors, illustrators and collaborators who can leave messages on our wall, comment on our photos ...
We will also soon visible on Twitter, which has become an indispensable medium for business today. "
Me: " I read your blog awake and had created a catalog Discoveries "green" to ride the wave of responsible drinking and education for sustainable development. Can you tell me more? "
Awakening and Discoveries " Some of our products are FSC certified and Imprim'Vert, meaning that they were printed in an environmentally friendly approach . The book-CD I played with the orchestra Tralala in part, and claves are sold with the book are made in the Jura, using wood from sustainably managed forests.
So we try, whenever possible, to maximize the value of this approach environmentally.
The most important is our level of awareness, through our products, younger generations to current environmental issues.
In this range of "green products", for example, we cover 2 CD "52 Songs green and blue" by Maurice Reverdy, who has three world resolutely songs or the new green CD collection Ushuaia Junior "All About Animals" offers toddlers a first novel approach animals, while respecting nature and the animal kingdom. "
Me: " What are the tracks development of your company and your future plans? "
Awakening and Discoveries " We will continue to develop our existing collections and work very well but also promote new "signature projects" with big names Music, Literature and Gastronomy.
We have also to publish the musical tale "Pinocchio always runs" in the form of a book-CD completely new. Many artists from different backgrounds and generations of French music participated in this project: Pierre Perret, Enzo Enzo, Sanseverino, Kent, Mathias Malzieu, Mustapha Kelai.
We have also just launched a new collection of books focusing on CD-great historical figures whose first "Napoleon told the child" was conducted by two leading experts in the Napoleonic era: Ronald Zins and Florent Vincent.
As part of the anniversary birth and death of General de Gaulle, the next volume will be spent. It will be released in September under the patronage of the Fondation de Gaulle.
We also work with Bénédicte Guettier, famed creator of the donkey Trotro. a collection of picture books sound groundbreaking, the first volume of "Shut your pie-box" was published in May 2010. "
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