2009 has been decidedly very complicated one year. The press has lost advertisers and buyers, but some readers, according to results EMPA / EPIQ of AudiPresse. The magazine as a whole has lost 4.3% of its readers (48.7 million French people read a magazine every month) compared to the 2008 survey wave of ... And yet ...
Lagardere launches a new concept yet: Be the first global media brand 360 ° for young thirtysomethings. Be includes a magazine, web radio, mobile media, TV shows and movies. The site be.com has 400 000 visitors a target of 700,000 unique visitors in late 2010. The magazine is a weekly upmarket and stylish built around four sections: News, Fashion, Beauty, Psycho / Sexo. The objective of dissemination is 160 000.
It is positioned as a competitor of Envy, which has exceeded its targets of 25% with an average of 250,000 copies on the first 3 numbers. Brand envy also continues its development on new media. After envy.fr and a mobile application on iPhone specific, Envy was the first media brand to offer its readers the innovative concept of augmented reality on mobile. An innovation that enables going from one medium to another, and provides access many exclusives. The principle: the reader takes a picture with his mobile coverage of the magazine and be guided. The mobinaute then accesses all the advantages to win gifts, coupons, surprises ...
It is positioned as a competitor of Envy, which has exceeded its targets of 25% with an average of 250,000 copies on the first 3 numbers. Brand envy also continues its development on new media. After envy.fr and a mobile application on iPhone specific, Envy was the first media brand to offer its readers the innovative concept of augmented reality on mobile. An innovation that enables going from one medium to another, and provides access many exclusives. The principle: the reader takes a picture with his mobile coverage of the magazine and be guided. The mobinaute then accesses all the advantages to win gifts, coupons, surprises ...
In 2009, auFeminin.com posted a turnover of € 28.8 million, up 17% over the year. In France, the Group has developed new features, including application iphone sites and Marmiton auFeminin and the mobile version of Smartadserver. Through the partnership agreement signed with Metro, many cats are put up each month and announced on auFeminin.com and the pages of the newspaper Metro. Customers will be able to chat with personalities from all walks of life, as last December to head culinary Flora Mikula or writer Marc Levy.
Badiliz Generali and conducted a survey of users of the site badiliz.fr to identify the uses of the Internet in the daily lives of women. 93% of working women, urban, less than 50 years reported having made at least one purchase via the Internet, or close to it. They consider this medium as a facilitator of their daily lives, and highlight the fact to make their purchases when they wish (53%), time savings (49%) and savings generated (43%). The products most purchased online are clothes and accessories (65%), travel (28%) and creative leisure products (20%).
67% of women watching their current account at least once a week on the website of their bank, and 69% of them consult their entire savings on the website of their bank and / or their insurer. Beyond mere consultation, the majority of them say now transact online. The mobile phone has become an essential accessory that allows them to achieve acts online when they want, wherever they want. Thus, 55% of women with a smartphone download applications to assist them in managing their savings.
To meet these new trends, Generali is the first insurer to launch a dedicated application: Igeneral. This application allows investors to track real-time evolution of their savings and gives access to the retail value and performance of the funds subscribed, historical and graphical support. The investor may also enter when he wants direct contact with his personal advisor, by email, phone call or SMS.
To meet these new trends, Generali is the first insurer to launch a dedicated application: Igeneral. This application allows investors to track real-time evolution of their savings and gives access to the retail value and performance of the funds subscribed, historical and graphical support. The investor may also enter when he wants direct contact with his personal advisor, by email, phone call or SMS.
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