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What's new on the small screen? The iPad

WordWorld The Animated Series, The World of Words is available in daily circulation in Ludo Zouzous on France 5 from August 28, and finds its prolongation monludo.fr. Barely a month after its launch on France 5 in Zouzous Ludo, the series brings viewers already up to 313 000 on 4 + and 15.4% market share in the 4-10 years on Saturday morning! (Source Médiamétrie). Following the runaway success, a first collection of books derived from the animated series WordWorld edutainment, The World of Words will be launched shortly by Editions Gallimard Jeunesse.

TF1 Production is relaunching in animation with the Mini Ninja. From a size 52 x 11 ', this project in 2D for 6-10 years is adapted from the action-adventure game developed by Io Interactive eponymous and published by Eidos Interactive. The derivative series

ed'Arthur and the Invisibles will in turn broadcast in 2012 on France Televisions. Co-produced by Europacorp and animation production company Zagtoon, the 3D animated series Arthur and the Invisibles came into production for delivery in late 2011. On the format 52 x 13 ', it should be aired in 2012 on France 3.

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... and children

Nathan Tchoupi launched its application for the iPhone and iPad. The little ones will want to use the iPhone for mom and dad to find their friend Tchoupi! The first episode is devoted to color and allow children to discover the colors and draw with your fingers.

Apps of All Nations iStory submitted a new application for iPad offering currently nine interactive children's books in French. Six new stories will be available before the end of the year. Founded French by Isabelle Duston, Apps of All Nations has already demonstrated in designing applications for the iPhone / iPad including iCuisine, published in 10 languages. With iStory, Apps of All Nations allows young readers to immerse themselves in their reading through auditory and visual interactions. A revolutionary new way to read!

iStory With the young player interacts fully with his book ... It is "alive" really reading it because it can interact with history through animations on the screen, which stimulates his imagination and drives him to continue to read. It see for example bubbles appear on the pages of his book, he can not only touch but also to pop them. Thus, the format fun and rider iStory encourages children to spend more time reading. The child can choose to listen to the narrator's voice or read the story itself, following the events in the narrative on the iPad.

iStory is more than just reading application for more iPad, each book is actually a separate application with its own icon, allowing users to find and open the books that children love to read directly from one of the home screens of the iPad. With new stories already available in the iTunes App Store, the children will remain connected for hours while having fun and learning at a time, through these stories turn out to be teaching real life lessons.

the next few weeks will come out again six new interactive stories. The iStore is available in the iTunes App Store at a price of 2.99 €, except me who I am? which is free.

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What trends for Christmas?

According to an annual study conducted by Twenga Novamétrie with 3000 users Europe, including 501 French, between September 27 and October 7, 2010, 53% of French déclaren t their Christmas budget 2010 is identical to that of 2009. However, their budget would have increased by 20%. 29% wishing to spend less and 15% would increase their budget.

The study shows that 87% of French Internet users plan to be more responsive to price and compare more online before buying (82%). Yet when one asks users to calculate their expenditure, an increase of 20% is observed compared to previous year's festivities. Each provides French spending on average 366 euros, against 306 euros in 2009.

Among the first home for Christmas spending, there are the toys of course! So what are the stars of this season?

NDP showed a good growth market for games and toys (+4%) for the first 9 months of the year 2010. Building sets (+23%) and fluff (+13%) experienced double-digit growth. The French market approaching 890 million euros. NPD expects increased sales of toys around 2 or 3% for the whole year.

Among the major trends this season, it may be noted the passion for cooking brought by television, the madness of pets, the green wave and high-tech innovations with the Barbie Girl video and new Videocam.

The toy market declines enthusiasm for cooking aroused by numerous television with Kitchen Play Doh (Hasbro), the Haribo candy factory Canal toys, the candy kiosk SENTOSPHERE, the new Kitchen bilingual Fisher Price (Mattel) and of course the game Master Chief TF1 Games.

Like every year, the toy market with new surprises and offers some major innovations. The Children are always hungry electronics and this year launched its new Vtech Videocam which, like the digital camera that its predecessor, promises to be a resounding success in Europe. Mattel also makes video Barbie Girl video, the first fashion doll with built-in camera!

The big screen always has an impact on the toy market and this year, Toy Story presents itself as a major event film. While the license is ranked in 4th position in September, sales should continue to soar by the end of December.

Phenomena playgrounds continue with the Bakugan craze that saw good sales since last year. We also see the arrival or return, Tech Deck, but also Beyblade that surpasses all other licenses since late September.

Despite many innovations on the toy market, some traditional categories were always on a roll. The construction is doing very well on all ages, as well as declines Playmobil figurines where rich new themes like school, the zoo, knights or dragons and princesses, not to forget the girls. The fashion dolls are progressing also (+6%) with the return of Disney Princesses by Mattel, buoyed by the latest film starring Rapunzel. The games have recovered since August, with many innovations and around a strong theme: sociability and fun to play together as a family.

The toy market, like all consumer markets, became interested in environmental products and some "green" or scientific nature have appeared on the shelves this year. Alongside the classic wooden games, NPD expects good results for products related to magazines "is not rocket science "and" Ushuaia ". The outdoor games have also enjoyed success during the summer with a growth of 5% to date.

In several segments like mini plush or dolls, there is a real attraction for pets. We already know the outstanding results of Littlest Pet Shop Hasbro. They now share the shelves with Zhu Zhu Pets, hamsters Preziosi, the Furry and Frenzies FurReal Friends, even at Hasbro, and Kididog Vtech.

Thanks to new products or concepts collections, the toy market is experiencing a new bounce in adolescents. The new range of Wow Wee / Sablon, Paper Jamz, which provides musical instruments shock thanks to new technologies, perfectly illustrates this trend. Ages 12 and older are also always keen ranges Magic the Gathering and Warhammer.

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Because we deserve it!

Yahoo introduced its new platform dedicated exclusively to women and more specifically to the target of 25-45 years, Yahoo To It, accessible from the homepage www.yahoo.fr and since d a specific url. Its mission: to support women on a daily basis but also in all the important stages of their lives. The site launched simultaneously in France, Spain, Italy and Britain, deciphers the latest trends, a cur cleared but also practical information, tips, videos and expert advice ... all grouped into nine essential themes: Fashion, Beauty, Wellness, Love & Sex, Life Force, Family, Kitchen, Home and Astro.

The content comes from online publications like the Journal of Women, Vogue, Glamour, Doctissimo, Psychologies.com, FemininBio, Madame Figaro, Marie Claire, Marie Claire Maison, Benefits, Cosmopolitan, Famili.fr, Magicmaman , MaViePro, Grazia PureTrend, Top Health and Omega TV for videos. Items are also produced exclusively by a team of reporters and editors contributing to various profiles. Each item can also be commented on and shared by users through Facebook and Twitter.

AuFeminin.com launched its web TV dedicated to women on September 22. C ONDUCT by the slogan "It is good!", The web TV broadcasts numerous programs, such as "What girl?", "Walk with women" or "We and the planet," but also mini-documentaries, discussions between women, web-series, documentaries and a thread of continuous information, proposed partnership with France 24.

Jalou Net newly created joint venture by Editions Jalou Development Digital Editions Jalou Trademark. So, is expected by the end of the year, launching lofficielmode.com, loptimum.fr, recasts larevuedesmontres.com, and for the first quarter of 2011, the blog will become a jalouse.fr website. This combination of skills allows Jalou Net propose in the coming months, an offer tri-digital media (web, iPhone, iPad) Marks: L'Officiel, L'Optimum, The Journal of Jalouse and Watches.

site Internet Marie Claire Ideas on creative hobbies was launched on a concept mid free, half paid. There's a free for all with the possibility later in the slab via a subscription service: we then have access to the detailed works to be performed, and the precise patterns can be quickly quon real size, just as one can see 20 years online archive of the magazine. This site allows the group to decline a complete brand, print and web about Creative Recreation. Besides the creative cards and news of writing, the site is enriched by all archives Title of the box ideas and each other, and the possibility is even offered users to create their own blog, and exchange their ideas and creations. The almost 2000 sheets offered can be crossed over to search by technical subject, topic or issue of the magazine to find. These changes also accompany an increase magazine advertising notable: paper + 63% (January-November 2010 vs. January to November 2009 - Adexpress) with 141 pages completed. Finally, in January 2011 with the exclusive partnership with siandso.com site, readers can open mini-stores to sell their creations online.

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BD: What Future?

Zoo, free comics, go to 140 000 copies in 2011 after three years of existence. This free of comics, video games and the cultural events will increase its circulation in 2011. Currently 100,000 copies certified OJD, Zoo will increase its circulation to 140,000 copies and pass in 2011. The successful magazine is distributed nationally in Fnac, Virgin, Cultural Centres Leclerc and MK2 cinemas.

12 comic book publishers: Bamboo, Casterman, Circumflex, Dargaud, Dupuis, Fei, Fluide Glacial, Wide Angle, Jungle, Kana, Lucky Comics have teamed up to offer users a wider choice of digital comics on the internet, more than 600 titles each month that will grow a hundred albums. The basic package offers rental, streaming, an album from 1.99 euros. The platform is also available through the sites of booksellers and Dialogues in particular, the proxy and Mollat. Finally, Izneo integrate new reading materials to meet the expectations of readers.

What are the major debates around digital comics? A low VAT, the single price of digital books, and especially the fight against piracy. For now, publishers apply the existing contracts without a real solution. It is a process of trial and error, a default model. Digital, for now, costs money, it does not relate.

The key is to find a common position, a synergy with the whole chain of the book, bookseller to the publisher via the authors and publishers because there are real dangers to a burst publishing environment. For example, a paper book could come out at 12 € and two months before its digital version at half price.

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An update on the activities of

Consojunior published a study on leisure teenagers conducted among a sample of 7,000 French under 20 years. The study was concerned Ado and Entertainment, meanwhile, young people ages 8 to 19 years, nine million teens.

Here are the main lessons:

68% of 8 to 19 years at a university-school practice. Teenagers combine activities together. Listening to music and surfing the Internet are evolving rapidly since 2006. The

ages 8-10 prefer leisure and cultural activities, the 11-14 year-olds like comics and video games and discover the technologies, while the 15-19 years are more connected and enjoy multimedia music and do nothing or go to concerts. The education level of parents impact recreation teens: a tertiary education promotes the practice of extra-curricular activities and their diverse interests.

side reading, they spend an average of 1:20 per day. The attachment is very strong among the young. The proliferation of genres works primarily in adolescence. 8-10 overwhelmingly popular comics and manga, but also the novels of adventure, fantasy novels and police. 90% of young 8 to 19 years attended a cinema in the last 12 months. 11-14 year-olds prefer the thrillers, science fiction and adventure. Cinema at the show, they continue the session and buy the video and CD, if they liked the film and music. Teenagers aged 15-19 are looking for the thrill with horror films, romantic movies and suspense movies.

80% of teens aged 8-19 say they watch videos on the Internet, primarily videos, movie trailers and series. 15-19 year olds are the heaviest users of Internet video, the 11-14 year-olds like the clips, and younger cartoons. Teens overwhelmingly practice games. The type of games varies by age: 8-10 years old are attracted to cartoon characters or TV series, while 11-14 year olds prefer management games (Viva Pinata) or sports movement. 15-19 year olds practicing shooting games, strategy and role (Oblivion, Final Fantasy ...).

The 11-14 years claim to know everything about the latest music.

CONSOJUNIOR Kantar Media Study surveyed teens (11-19 years) on their use of New Technologies and their social habits.

In 2010, 80% of teens have an MP3, a mobile 77% and 92% surf the Internet.

Although using very traditional VCR and DVD player continues today, young multiply media technology to access video content: video games, mobile, MP4, computer and Internet.

The legal constraints on the downloading has had an impact on behavior: there is a marked decline in practice of downloading: 46% of youth regularly downloaded music in 2008, they are more than 42% in 2010. They facilitate access the content streaming, for 91% of teenagers in 2010.

There is a decline in the practice of blogging, for the benefit of social networks, whose use is actually deployed massively between 2008 and 2010, since it goes from 15% to 50% regular connections. It is therefore clear by the rapidity with which new practices are needed: new sites (facebook) know that unite a large majority of youth. Social networks are not a subject of concern for parents.

Not only teens know intimately the technological tools, but in addition they have a special agility to move from one tool to another, to access the same content type.

The first mobile phone use among young people is the SMS, far ahead of the simple call. More than half of young people use their mobile to watch the hour, but also to listen to music, take photos or make videos.

Indeed, the time spent in front of the screens tend to increase in recent years, but this trend is not equivalent to the de-socialization, on the contrary, young people spend time on facebook to connect, share with friends, maintain their network. Technology is just a "means" to facilitate their life: communicating with friends, watching movies and series, listen to music, playing ... it was now truly integrated into their lifestyle.

The annual survey of young people reading the digital age, conducted on behalf of Scholastic publisher of books and magazines for children, and the research institute and marketing Harrison Group, with youth 6-17 years and their parents in turn revealed that the time spent reading books decreases while that spent on the internet or motives to correspond with friends increases.

For parents, the use of new technologies by their children negatively affects the time spent reading books, playing sports and spending time with their families. The new terminal type electronic reading lamp, shelves, would instead strongly encourage young people aged 9 to 17 years to read books (more than half of youth aged 9 to 17 surveyed).

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teen moms and their new consumption habits and purchasing

The results of a study by the Institute of mothers conducted in March-April 2010 to a representative sample of 450 mothers of children under three years confirms the influence of the crisis in the consumption practices of mothers of young children.

86% of mothers of toddlers say "buy more often than before promotion. 75% "more often than before buying retail brands." The intensification of research promotion and brand of stores reveals an important evolution in the crisis as it relates to more than three out of four moms today. Two types of behavior, less widespread (covering less of a mom of two) are also use of brands and products first Price (42%) and hard discount (33%).

The search for key promotions "bare minimum" 63% of mothers for purchases of baby care and reaches its highest score (78%) for the textile infant. Especially in the field of baby food that young mothers reported more often than before turning to the discounters (21%). The crisis has indeed changed the way we eat moms.

A study by the Institute of mothers conducted in March 2010 among a representative sample of 450 mothers of children less than three years, besides its status as a distribution channel, the Internet plays a central source of information for mothers.

cyberacheteuses 42% use price comparison sites (kelkoo, achetermoinscher, etc..) And tied for 18% of them, the internet forums (ciao ...) and buying guides (leguide, Shopoon ...).

Nearly 3 in 4 mothers (73%) are enrolled in distance selling sites such as La Redoute, 3 Suisses ... Then there are the sites of stores for 55% of them, the sites of private sales (38 %), equal to the auction sites and linking buyers / sellers like eBay and pure player (only present on LeWeb) for 35% of mothers and the marketplaces (8%).

The textile and clothing is very popular with mothers (89%). The preferred site for mothers of small for their purchases online is the brand history of VAD, with dominant supply to the layette and clothing, Vertbaudet (44%). The second item of expenditure on the Web is that of toys, video games out, with a penetration of 50%. In third place come the cultural products: CDs, DVDs, books ... (44%). To these two categories of toy products and culture, the Internet offers is also well represented by many websites and brands.

Internet represents a smaller share of purchases from other moms on key sectors such as childcare, big or small (respectively 30 and 21%), health care children (23%) and baby food, the infant milk (8%). Brands have a role to play because of high demand: nearly 3 out of 4 mothers (73%), non-buyers on the Internet today, declare an intention in favor of online shopping ... if the offer was more satisfactory.

Internet plays a key role in purchasing moms. A practice which should also continue to rise because, according to the study, 45% of moms say they buy more and more via the Internet for their child.

A young mom trying to learn, then share on the Internet. 66% of cyberacheteuses want practical advice, tips, good ideas. Moms are waiting for information to accompany the daily life of their mother. Second, the moms want information on products and brands (37%). We find this need for information relating to the registration very high (87% of young mothers), a newsletter (one or more).

The exchange of information and experiences is also very important in the mothers. Internet allows them to easily share and when they wish, at their own pace. Waiting for 21% of young mothers (research priority of a "network" of mothers (forums, chats, clubs ...), a score that should not falter in light of the current progress of social networks in the home.

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From the newsstands again!

Marmiton became the leader of recipe sites on the Internet with 50,886 recipes available online, 9.4 million unique visitors per month and 100 million page views. To celebrate its tenth anniversary, the group's website Marmiton.org Aufeminin.com launched its magazine. This anniversary issue will offer the best recipes, tips and information already on the Web. He cleverly assumes the online version, emphasizing the community aspect, offering numerous recipes and bringing new insights on topics trend. On the menu: special issues after the season and trends, tasty recipes to surprise those around him, enticing illustrations, tips and many other malignancies practical topics that will satisfy lovers and gourmets. This issue contains no fewer than 140 recipes, including the 100 most popular of Marmitonautes. Ten chefs have also agreed to participate in this special issue by revisiting the classic Marmiton. The magazine has been printed in 140,000 copies and costs 3.90 euros. The group will continue the adventure based on the sales number.

The oil is a new female GP free and sassy writing with light, like u No Blog. It is for women 25 to 45, urban, connected, loving fashion-conscious look, their shape, their food. The overall concept is a structure with 360 ° and comes in the form of a TV show, an online platform and a book publishing practices. This magazine is a compendium of true stories, a quirky, cheeky, straightforward, full of mockery and derision ... The Oil is both a media and entertainment information and a list of "tips" that a large community of "friends" happen: secret addresses, practical information ... a large toolbox of points embellished views of women who have ordinary life but a look extraordinary. Declined around 8 main sections, the monthly 96-page fare is sold at € 2.95 and was reprinted 130,000 copies. The objective of dissemination is about 65 000 copies. The editor of Oil, One Plus One Media plans to launch a magazine like TV talk show version of reality, a website, an online store and a series of practical guides.

Gala has declined in 3D for the first time! Gala brought out an edition in full 3D, with a pair of glasses. The press is therefore launching an assault 3D and opens new possibilities.


Spartoo.com, the specialist shoe on the Internet has launched a magazine called Pay Too. 1 euro sold on newsstands, the feminine is devoted to two-thirds to fashion news, meetings with creators, subjects and societal third shopping. This 132 page magazine-format pocket is positioned to complement the website. The number 1 Too, which is quarterly, was shot to 150,000 copies.

In the highly competitive women's magazines, and Lagardère Active Marie Claire Group merge Be and Envy. In a buoyant but competitive, Lagardère Active Group and Marie Claire have decided to join forces in the market for new women's weeklies generational.

The Express-Roularta Zest launches a new generation cooking magazine for readers who want to cook simple and good and the taste of homemade. It contains recipes always feasible, products tested by the editor, really useful advice. The first issue of November 2010 / January 2011 is published and available-with-numbers from November to December Side South Paris Side, West Side, East Side and French House. This quarterly magazine will be distributed from March 2011 to 90 in booth 000.

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Innovations web just for parents!

Allo Family has finally opened its website that provides extensive information on the outputs and the movies to see family. Parents will find lots of ideas for outings, museums and workshops to make children all over France. For now in draft "beta" site Allo Family offer a more comprehensive members area in 2011.

The sign childcare Baby 9 has launched an original web device, calling parents to film moments of emotion with their children. The Bébémoti ons are designed to strengthen ties between parents and prospective parents. Since late September and spent nine weeks, parents were able to submit their video on a web site. New videos will be selected by a jury of professionals and influential bloggers before being released in a format of nine seconds in the evening on M6 and W9, in January 2011. To facilitate the exchange of these videos, the site offers a baby nine dedicated link with Facebook, WindowsLive, Twitter, iGoogle and Netvibes. Customers can watch videos and vote for their favorite. The most popular will be submitted to the jury, to determine which videos will be broadcast on television.

The 190 outlets will relay this operation by hanging banners, flyers mini ... but also on the site 9 in Baby home page and on all other communication materials: pamphlets, mailings, e-mailings, not to mention the sign consumer mag "Our Baby" theme. Finally, a press relations campaign will be conducted on influential blogs and in print. The objectives of this campaign are the development of awareness of the brand and close relationship with the prospective parents.

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It moves on the part of distributors!

The sign for children 0-12 years Awakening & Games has made a redesign of its website and has deployed its new strategy of digital communication: a single site for two worlds: Awakening and Games 2 to 12 years is now available at the same address and awake Games Babies from 0 to 2 years. By common basket, the two retail brands hoping to maximize their traffic and sales.

It also includes New search features by age groups and categories of products, very convenient to find what we seek from 1800 reference r ences. Each month, news and exclusives are available to visitors, as well as ongoing promos and sales Flash. The launch of this new website was supported by a campaign keyword buys and segmented mailings. The redesign was also accompanied by a presence Facebook network, which announces 3500 registered fans in the first two weeks! They particularly like the section "The Pearl" which gathers all the best quotes heard due pups.

The site saves time for not less than 50% of sales of the brand (130 million euros in total) and hosts some four million visitors each month. A peak of 14 million Internet users is generally observed Gen during the holiday season.

The toy teaches American Toys'R'Us, number one French market, announced the opening of his shop in September. merchant's website www.toyrus.com / www.babiesrus.fr complements the growing number of stores Toy'R'Us, now number 42 in France and shows a clear intention to develop childcare. Functions of multi-criteria searches make it easier to navi gation . Consumers are on the site of product information, may vote on these articles and fact sheets also share their experience of shopping online through Facebook and Twitter. Special offers attractive, easy navigation and intuitive add real value to the site.

The 314 stores JouéClub have meanwhile become their application iPhone a practical tool to find outlets, to discover the selections of toys or read many news about the entertainment of children. The iPhone application p ROPO to the news, catalog, research route to go to the nearest store and exclusive offers toys and a handy feature to save the dates Anniversary of everyone and do not forget them.

Nature & Discoveries terraludo.com created a website to sell products for children from 0 to 12, where loyalty is rewarded. 30% of products & Nature Discoveries are childcare articles. This is why the brand, which celebrates its 20th anniversary this year, has just launched the website BtoC www.terraludo.com, containing 2000 references childcare, games and toys. The online store features 12 display cases imagined by the key moments and rituals of childhood pleasures, such as "My first trips with Mom and Dad" or "I play in my room." On terraludo.com, loyalty is rewarded: 7% of the price of the order is credited as a reduction in claims on the next purchase. In addition, the site offers a quick delivery, within 48 hours, and an extension of five-year warranty, offered on some products.

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Operation seduction: Teens do not rest ...

The Claw of the info is the name of rue89 for 8-13 years, a site information for young teens who recently launched by the company Tutti Kids. On the menu: Ten topics such as the news, history, ecology, citizenship or recreation or sport. The goal is to help young people become familiar with information on the web. In addition, the claw of the News also offers a radio and a selection of interesting videos. Finally, the site offers more than a "Small Reporters' Club," where they will discover the journalism and give it a try.


At Bayard Jeunesse, the case with Amanda, Volume 1, the readers of this novel will participate in an interactive adventure through the site www.laffaireamanda.com, social networks and twitter and facebook iPhone application and may eventually be published.

At Gallimard Jeunesse, Pole fiction welcomes a new generation has uthors close to their readers. They write for teenagers - the heroes of their age - and encourage dialogue with them through blogs, websites, meetings chat, games ... All have received numerous Awards attributed by professionals as by a jury of teens. A collection pocket centered on two main types: Girls (romance, escape, humor, complexity of feelings, learning ... novels) and Fantasy (fantasy, science fiction, anticipation, dystopia ...). From age 13, adolescents are assured of finding what has been written for them today, chosen with the greatest demand for quality. With a size and price "pocket" Pole fiction is part of a great accessibility and dissemination. With always the same Ambition: loyalty of young readers that they may keep the taste and practice of reading, and readers become tomorrow's adults.

Nathan Backstage offers a collection around a unique concept. A novel for a musical. At t ravers fiction, each novel tells the powerful story of fictional characters immersed in the lives of real artists. In the era of MP3, which is a great tool for transmitting music and songs, the new generation forgets the existence of the album, that is to say 12 songs in a specific order, released at a time accurate. She loses little thread of a story and evolution. Each novel is written in an incisive manner, energetic and current. The characters in these stories have a strong personality and concerns of adolescents, such as rebellion, love relationships, the transition to adulthood.

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Video games again this year should prance top-selling Christmas! Ecology

Under the Pre-Kids'Mirror barometer, Junior City revealed practices of children 1 to 6 years on consoles and video games.

First observation: 39% of 1-6 years using a video game console. The larger (5-6 years) and boys are the biggest console owners. Regarding the type of the most acclaimed console, the Nintendo DS won the 5-6 years and girls, while V'Smile shows better performance on edge of 3-4 years. On

games popular with children, Mario tops the list especially in 5-6 years (24% of fans). His adventures also attract small (1-6 years) who also enjoy action games, Winnie the Pooh and Dora the Explorer. Note that if the girls, including the largest (5-6 years), are distinguished by playing more than boys in games of strategy, they prefer sports games, fighting and racing. Finally, while children prefer educational games on the computer, they play better on console action games, adventure and combat.

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always a central concern that providing such

The first area where there is this green revolution is the explosion of food with organic. But other industries are going now to attack this social phenomenon.

In cosmetics, hygiene and beauty supply has grown. Baby Cadum example e proporse products paraben, almond oil Fresh and organic shea butter while we see out the first fragrances to both "Green" and dismissed as Secret Wings. In textiles, organic cotton, found acclaim! But beware, says that organic cotton does not necessarily environmentally friendly products ... brands ensure more to reduce the carbon footprint of their products or working in partnership with WWF to optimize the transport, sorting, the energy savings at the factory etc.. This mode of ecological products is slowly being extended to all categories of products.

mark is Ushuaia its place in the battle for sustainable development through a whole program of Licencing. Ushuaia Junior also claims his place in the promotion of ecology to children.


Hatier Among Youth, The green of Gullia Dico, aims to teach children things green. A game board is included at the end of the book to test your knowledge in a fun way.


Educating children about the ecology it passes between television and other iconic characters like SpongeBob or Dora, whose message is clear : Attention, it's your Earth is for you to do everything to protect it. Production companies are increasingly engaging in more in this niche.

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book children at Christmas? The

Editions Glénat offer since October cartoons of Mickey and Donald by publishing the complete works of iconic designers such as Carl Barks and Don Rosa for Donald, Floyd Gottfredson, Romano Scarpa and Giorgio Cavazzano for Mickey. New adventures will be added to existing stories. The stories of the heroes of Disney's best-known were not published in print for over 15 years.

Victorie Music, a leading music production young p ublic and Tralalere, content creator plurimedia for children, launched a collection of books, CD-DVD and books in which youth texts, sounds and images complement each other. The book illustrates the texts of the disc, songs or stories, enriched with extras extending RDG ure games, poems, recipes ... while the CD offers the original stories and songs, with instrumental versions. The e li tinue tells an original story: Tales from the oral tradition of the world, hi stoires inspired a song, nursery rhymes in foreign languages ... while the DVD puts the story in motion: each text is extended by an animated film that combines image and music.

Hatier Youth offers a book-object called The Five Senses ... and emotion to read several to share moments of intimacy and tenderness of . Photos upscale depict the sight, touch, hearing, smell, taste but also the joy, sadness, hearing, love, fear, loneliness, love, happiness ...

De La Martiniere Youth has launched its next game books Apprenticeship ssage for them to discover a universe always t in the fun. This new collection features 72 pages of intelligent games on the same theme for children aged 7 to 10 develop their imagination and develop the traditional concepts such as computing, benchmarks in space or drawing accuracy. Four stories included the classics of literature and stories and m ythologies complement this learning. Some examples include: Cache-cache (is to identify a drawing hidden under a mask) The right way (this is a character to relate to an object) To your crayons (drawing or coloring) , Party Quiz (10 multiple choice questions on the topics included in papers), The good silhouette (drawing and silhouettes, lacquered it is right?), 10 errors to find (the same design - 10 differences) ... All or almost double (the same pattern repeated a dozen times, except one), do you know? (Drawings pretext to deepen their knowledge), Search and Find (puzzle pieces taken from a drawing to place) Wordsearch (an illustration of which legends are used to extract the words that we must r etrouver in a grid underneath) ...

Augmented reality is a technology that can mix and virtual reality. It is increasingly used . In 2009, Nathan innovative and integrated augmented reality to the book: the page, filmed by a camera, appeared on the computer. On the screen, objects or characters stand out, so the book to appear in 3D and in motion. Today, the publisher launches boxes "Cartes Dokéo + augmented reality. "After downloading the software on www.dokeorealiteaugmentee.com, the child has a card to webcam, it is detected automatically and the animation plays on the screen. It changes charts as many times as he wants and uses the movement of his body to trigger reactions.

Cambridge has launched a collection to satisfy the curiosity of children from 7 / 9 years: 3D documentaries on subjects they are passionate, crisp text and precise at the forefront of knowledge, written by experts.

Gallimard Jeunesse

moved the briefcase funny little creatures, a funny small bag with 6 adventures of funny little beasts: Margot snail Patouch Fly, Louie the louse, Antonin chick, Marion and Simon's Edward kittens and dormouse. Lavalise also contains a guessing game as a fan of the 6 characters.

Bloomsbury has also launched a new collection of picture books with a small piece of the puzzle on every page for answers to questions surprises toddlers.

Belin launched the collection The little white ball in which multiple educational concepts. Christophe Loupy, kindergarten teacher for over 20 years, explains that learning can play with geometric shapes used to represent the heroes of each album and with the carefully chosen vocabulary. He developed a whole school learning practices around the construction of a character element by element and its research shows that with a simple and fun, it is possible to work a lot of fundamentals essential to intellectual development young child.

Fleurus offers books, puzzles containing drawings in 3D, a realistic setting to recognize the object interpreted s well-rounded, full of things to find and recognize, and detachable parts for fun.

In Milan Youth, a new collection of picture books for 3-6 years emerged. The concept of "Imaging Milan childhood" is based on three essential points: to place the child at the heart of all subjects, representing a modern society and present, enter the information by the image while taking into account new pedagogies and learning the fundamentals of kindergarten today. Each title in the series, starting a visual summary is structured in 3 to 5 major parties. In each case, the key themes related to the main topic of the book are treated with double pages. Every great party ends with a self that invites young readers to develop their learning, while opening the dialogue and imagination. End of the book, 5 double-page encyclopedic reference perform a function more school, and can serve as tools for teachers. With the help of his parents, the child can learn to use the detailed index to quickly find a word. The graphic identity is based on the primacy of the visual: everything must be readable by the image.

Wall Mounted Coat Rail

paris online continues ... Interview

The PMU has diversified its activities by venturing into the sports and poker paris on PMU.fr.

MSN has partnered with the PMU, the leading online paris France to create a category "paris sportifs" MSN Sports Channel (http://news.fr.msn.com/sport), dedicated to the PMU provides and integrates all paris sports, including horseracing.

Groupe Lucien Barriere and French Games Barrierepoker.fr launched a poker site online public.

The Regulatory Authority of online games (Arjel) has awarded 17 licenses to 11 operators of games to start the World Cup in Paris in South Africa (June 11-July 11). Three types of games are concerned: paris mutual horse, paris live sports odds and "circle game" (poker), the actual launch was postponed to June 28 Among the selected operators, is the PMU, the FDJ, BetClick, Sajoo, EurosportBet, France Betting, Table 14, Everest Gaming Limited, BES SAS Beturf Illiad and Gaming.

In 2009, 30 million French players casual or regular spent € 21.6 billion gambling and chance, including five billion to the coffers of Bercy. Five million French people would be willing to bet online at the World Cup, according to a poll for the portal's Official paris online. And you?

The Official paris online platform independent, was structured around a promise to triple Internet: educational support, information and relevant advice and tools to compare different offers of the operators. This project was initiated by Bakhtaoui Rashid, the founder of Easybourse, which have joined including Pascal Chevalier (Netbooster), François Blum (Spir Communication) or the former minister Bernard Laporte.