Sunday, December 5, 2010

Milenavelbalook-a-like

An update on the activities of

Consojunior published a study on leisure teenagers conducted among a sample of 7,000 French under 20 years. The study was concerned Ado and Entertainment, meanwhile, young people ages 8 to 19 years, nine million teens.

Here are the main lessons:

68% of 8 to 19 years at a university-school practice. Teenagers combine activities together. Listening to music and surfing the Internet are evolving rapidly since 2006. The

ages 8-10 prefer leisure and cultural activities, the 11-14 year-olds like comics and video games and discover the technologies, while the 15-19 years are more connected and enjoy multimedia music and do nothing or go to concerts. The education level of parents impact recreation teens: a tertiary education promotes the practice of extra-curricular activities and their diverse interests.

side reading, they spend an average of 1:20 per day. The attachment is very strong among the young. The proliferation of genres works primarily in adolescence. 8-10 overwhelmingly popular comics and manga, but also the novels of adventure, fantasy novels and police. 90% of young 8 to 19 years attended a cinema in the last 12 months. 11-14 year-olds prefer the thrillers, science fiction and adventure. Cinema at the show, they continue the session and buy the video and CD, if they liked the film and music. Teenagers aged 15-19 are looking for the thrill with horror films, romantic movies and suspense movies.

80% of teens aged 8-19 say they watch videos on the Internet, primarily videos, movie trailers and series. 15-19 year olds are the heaviest users of Internet video, the 11-14 year-olds like the clips, and younger cartoons. Teens overwhelmingly practice games. The type of games varies by age: 8-10 years old are attracted to cartoon characters or TV series, while 11-14 year olds prefer management games (Viva Pinata) or sports movement. 15-19 year olds practicing shooting games, strategy and role (Oblivion, Final Fantasy ...).

The 11-14 years claim to know everything about the latest music.

CONSOJUNIOR Kantar Media Study surveyed teens (11-19 years) on their use of New Technologies and their social habits.

In 2010, 80% of teens have an MP3, a mobile 77% and 92% surf the Internet.

Although using very traditional VCR and DVD player continues today, young multiply media technology to access video content: video games, mobile, MP4, computer and Internet.

The legal constraints on the downloading has had an impact on behavior: there is a marked decline in practice of downloading: 46% of youth regularly downloaded music in 2008, they are more than 42% in 2010. They facilitate access the content streaming, for 91% of teenagers in 2010.

There is a decline in the practice of blogging, for the benefit of social networks, whose use is actually deployed massively between 2008 and 2010, since it goes from 15% to 50% regular connections. It is therefore clear by the rapidity with which new practices are needed: new sites (facebook) know that unite a large majority of youth. Social networks are not a subject of concern for parents.

Not only teens know intimately the technological tools, but in addition they have a special agility to move from one tool to another, to access the same content type.

The first mobile phone use among young people is the SMS, far ahead of the simple call. More than half of young people use their mobile to watch the hour, but also to listen to music, take photos or make videos.

Indeed, the time spent in front of the screens tend to increase in recent years, but this trend is not equivalent to the de-socialization, on the contrary, young people spend time on facebook to connect, share with friends, maintain their network. Technology is just a "means" to facilitate their life: communicating with friends, watching movies and series, listen to music, playing ... it was now truly integrated into their lifestyle.

The annual survey of young people reading the digital age, conducted on behalf of Scholastic publisher of books and magazines for children, and the research institute and marketing Harrison Group, with youth 6-17 years and their parents in turn revealed that the time spent reading books decreases while that spent on the internet or motives to correspond with friends increases.

For parents, the use of new technologies by their children negatively affects the time spent reading books, playing sports and spending time with their families. The new terminal type electronic reading lamp, shelves, would instead strongly encourage young people aged 9 to 17 years to read books (more than half of youth aged 9 to 17 surveyed).

0 comments:

Post a Comment