According to an annual study conducted by Twenga Novamétrie with 3000 users Europe, including 501 French, between September 27 and October 7, 2010, 53% of French déclaren 
t their Christmas budget 2010 is identical to that of 2009. However, their budget would have increased by 20%. 29% wishing to spend less and 15% would increase their budget.
The study shows that 87% of French Internet users plan to be more responsive to price and compare more online before buying (82%). Yet when one asks users to calculate their expenditure, an increase of 20% is observed compared to previous year's festivities. Each provides French spending on average 366 euros, against 306 euros in 2009.
Among the first home for Christmas spending, there are the toys of course! So what are the stars of this season?
NDP showed a good growth market for games and toys (+4%) for the first 9 months of the year 2010. Building sets (+23%) and fluff (+13%) experienced double-digit growth. The French market approaching 890 million euros. NPD expects increased sales of toys around 2 or 3% for the whole year.
Among the major trends this season, it may be noted the passion for cooking brought by television, the madness of pets, the green wave and high-tech innovations with the Barbie Girl video and new Videocam.
The toy market declines enthusiasm for cooking aroused by numerous television with Kitchen Play Doh (Hasbro), the Haribo candy factory Canal toys, the candy kiosk SENTOSPHERE, the new Kitchen bilingual Fisher Price (Mattel) and of course the game Master Chief TF1 Games.
Like every year, the toy market with new surprises and offers some major innovations. The Children are always hungry electronics and this year launched its new Vtech Videocam which, like the digital camera that its predecessor, promises to be a resounding success in Europe. Mattel also makes video Barbie Girl video, the first fashion doll with built-in camera!
The big screen always has an impact on the toy market and this year, Toy Story presents itself as a major event film. While the license is ranked in 4th position in September, sales should continue to soar by the end of December.
Phenomena playgrounds continue with the Bakugan craze that saw good sales since last year. We also see the arrival or return, Tech Deck, but also Beyblade that surpasses all other licenses since late September.
Despite many innovations on the toy market, some traditional categories were always on a roll. The construction is doing very well on all ages, as well as declines Playmobil figurines where rich new themes like school, the zoo, knights or dragons and princesses, not to forget the girls. The fashion dolls are progressing also (+6%) with the return of Disney Princesses by Mattel, buoyed by the latest film starring Rapunzel. The games have recovered since August, with many innovations and around a strong theme: sociability and fun to play together as a family.
The toy market, like all consumer markets, became interested in environmental products and some "green" or scientific nature have appeared on the shelves this year. Alongside the classic wooden games, NPD expects good results for products related to magazines "is not rocket science "and" Ushuaia ". The outdoor games have also enjoyed success during the summer with a growth of 5% to date.
In several segments like mini plush or dolls, there is a real attraction for pets. We already know the outstanding results of Littlest Pet Shop Hasbro. They now share the shelves with Zhu Zhu Pets, hamsters Preziosi, the Furry and Frenzies FurReal Friends, even at Hasbro, and Kididog Vtech.
Thanks to new products or concepts collections, the toy market is experiencing a new bounce in adolescents. The new range of Wow Wee / Sablon, Paper Jamz, which provides musical instruments shock thanks to new technologies, perfectly illustrates this trend. Ages 12 and older are also always keen ranges Magic the Gathering and Warhammer.
t their Christmas budget 2010 is identical to that of 2009. However, their budget would have increased by 20%. 29% wishing to spend less and 15% would increase their budget. The study shows that 87% of French Internet users plan to be more responsive to price and compare more online before buying (82%). Yet when one asks users to calculate their expenditure, an increase of 20% is observed compared to previous year's festivities. Each provides French spending on average 366 euros, against 306 euros in 2009.
Among the first home for Christmas spending, there are the toys of course! So what are the stars of this season?
NDP showed a good growth market for games and toys (+4%) for the first 9 months of the year 2010. Building sets (+23%) and fluff (+13%) experienced double-digit growth. The French market approaching 890 million euros. NPD expects increased sales of toys around 2 or 3% for the whole year.
Among the major trends this season, it may be noted the passion for cooking brought by television, the madness of pets, the green wave and high-tech innovations with the Barbie Girl video and new Videocam.
The toy market declines enthusiasm for cooking aroused by numerous television with Kitchen Play Doh (Hasbro), the Haribo candy factory Canal toys, the candy kiosk SENTOSPHERE, the new Kitchen bilingual Fisher Price (Mattel) and of course the game Master Chief TF1 Games.
Like every year, the toy market with new surprises and offers some major innovations. The Children are always hungry electronics and this year launched its new Vtech Videocam which, like the digital camera that its predecessor, promises to be a resounding success in Europe. Mattel also makes video Barbie Girl video, the first fashion doll with built-in camera!
The big screen always has an impact on the toy market and this year, Toy Story presents itself as a major event film. While the license is ranked in 4th position in September, sales should continue to soar by the end of December.
Phenomena playgrounds continue with the Bakugan craze that saw good sales since last year. We also see the arrival or return, Tech Deck, but also Beyblade that surpasses all other licenses since late September.
Despite many innovations on the toy market, some traditional categories were always on a roll. The construction is doing very well on all ages, as well as declines Playmobil figurines where rich new themes like school, the zoo, knights or dragons and princesses, not to forget the girls. The fashion dolls are progressing also (+6%) with the return of Disney Princesses by Mattel, buoyed by the latest film starring Rapunzel. The games have recovered since August, with many innovations and around a strong theme: sociability and fun to play together as a family.
The toy market, like all consumer markets, became interested in environmental products and some "green" or scientific nature have appeared on the shelves this year. Alongside the classic wooden games, NPD expects good results for products related to magazines "is not rocket science "and" Ushuaia ". The outdoor games have also enjoyed success during the summer with a growth of 5% to date.
In several segments like mini plush or dolls, there is a real attraction for pets. We already know the outstanding results of Littlest Pet Shop Hasbro. They now share the shelves with Zhu Zhu Pets, hamsters Preziosi, the Furry and Frenzies FurReal Friends, even at Hasbro, and Kididog Vtech.
Thanks to new products or concepts collections, the toy market is experiencing a new bounce in adolescents. The new range of Wow Wee / Sablon, Paper Jamz, which provides musical instruments shock thanks to new technologies, perfectly illustrates this trend. Ages 12 and older are also always keen ranges Magic the Gathering and Warhammer.
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