The sign for children 0-12 years Awakening & Games has made a redesign of its website and has deployed its new strategy of digital communication: a single site for two worlds: Awakening and Games 2 to 12 years is now available at the same address and awake Games Babies from 0 to 2 years. By common basket, the two retail brands hoping to maximize their traffic and sales.
It also includes New search features by age groups and categories of products, very convenient to find what we seek from 1800 reference r ences. Each month, news and exclusives are available to visitors, as well as ongoing promos and sales Flash. The launch of this new website was supported by a campaign keyword buys and segmented mailings. The redesign was also accompanied by a presence Facebook network, which announces 3500 registered fans in the first two weeks! They particularly like the section "The Pearl" which gathers all the best quotes heard due pups.
The site saves time for not less than 50% of sales of the brand (130 million euros in total) and hosts some four million visitors each month. A peak of 14 million Internet users is generally observed Gen during the holiday season.
The toy teaches American Toys'R'Us, number one
French market, announced the opening of his shop in September. merchant's website www.toyrus.com / www.babiesrus.fr complements the growing number of stores Toy'R'Us, now number 42 in France and shows a clear intention to develop childcare. Functions of multi-criteria searches make it easier to navi gation . Consumers are on the site of product information, may vote on these articles and fact sheets also share their experience of shopping online through Facebook and Twitter. Special offers attractive, easy navigation and intuitive add real value to the site. The 314 stores JouéClub have meanwhile become their application
iPhone a practical tool to find outlets, to discover the selections of toys or read many news about the entertainment of children. The iPhone application p ROPO to the news, catalog, research route to go to the nearest store and exclusive offers toys and a handy feature to save the dates Anniversary of everyone and do not forget them. Nature & Discoveries terraludo.com created a website to sell products for children 
from 0 to 12, where loyalty is rewarded. 30% of products & Nature Discoveries are childcare articles. This is why the brand, which celebrates its 20th anniversary this year, has just launched the website BtoC www.terraludo.com, containing 2000 references childcare, games and toys. The online store features 12 display cases imagined by the key moments and rituals of childhood pleasures, such as "My first trips with Mom and Dad" or "I play in my room." On terraludo.com, loyalty is rewarded: 7% of the price of the order is credited as a reduction in claims on the next purchase. In addition, the site offers a quick delivery, within 48 hours, and an extension of five-year warranty, offered on some products.
from 0 to 12, where loyalty is rewarded. 30% of products & Nature Discoveries are childcare articles. This is why the brand, which celebrates its 20th anniversary this year, has just launched the website BtoC www.terraludo.com, containing 2000 references childcare, games and toys. The online store features 12 display cases imagined by the key moments and rituals of childhood pleasures, such as "My first trips with Mom and Dad" or "I play in my room." On terraludo.com, loyalty is rewarded: 7% of the price of the order is credited as a reduction in claims on the next purchase. In addition, the site offers a quick delivery, within 48 hours, and an extension of five-year warranty, offered on some products. 
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